BRAND AWARENESS
FUNDRAISING
DIGITAL MARKETING
VIDEO
54 rounds of chemo, 25 rounds of radiation, 4 surgeries, and 1 clinical trial. That’s the journey of Mark Crafts, a cancer survivor and avid cyclist whose tenacity mirrors that of Conquer Cancer.
This brand awareness and fundraising campaign centered around a long form video that tells the story of “Cancer Mountain,” the most difficult climb of Mark’s life. We then cut the spot down for television and social media, with all channels working together to amplify Mark’s emotional journey and inspire support for cancer research.
Working with Conquer Cancer from 2015-2023, the last year alone showed:
100%+ lift in brand searches
61% lift in site traffic
25% increase in average gift