BEHAVIOR CHANGE
PUBLIC HEALTH
TELEVISION
OUT-OF-HOME
DIGITAL MARKETING
Spearheading the creative for a public health campaign during the peak of COVID that is responsible for unifying a county of 760,000 residents isn’t an easy task. My team and I worked with county health officials, an equity team of multicultural community members, and congresspeople who represent the county to make sure our messaging, visuals, and overarching strategy resonated with every corner of the county.
The striking Comeback campaign emblem not only adorned television commercials, billboards, print ads, bus shelters, social media posts, and online ads, we also produced window clings in multiple languages that we distributed to homes and businesses. The symbol of togetherness was easily placed in car windows, doors of local shops, and outside homes.
When the vaccine rolled out, the campaign shifted to ensuring residents were getting inoculated. This phase of the campaign called Vaccination Now was presented in multiple languages and was focused on combatting misinformation and building immunity throughout the county.