Daniel Brown: Creative Director
INTRODUCING NEW EYEWEAR TECH USING REAL MOMENTS WITH THE HUMANS WHO NEED THEM MOST.
This series of Adlens spots was a real treat to create. We were launching Adlens in the U.S. and I started with good ole' hand-drawn storyboards to pitch the brand video and television spot concepts. This eyewear tech can change the prescription by just turning dials on the temples. I thought of the 29 People commercial when considering the funny reactions regular folks would have when trying on Adlens adjustable glasses for the first time.
I was able to take the 29 People spot to Monterrey, Mexico where I worked with a dynamite crew to replicate the spot outside the U.S. Casting and shooting in just two days was a whirlwind, but the people we met brought new meaning to the spot, as we realized the low price of the glasses had a real impact for people living in economic hardship, delivering eyesight to those who thought they may not see clearly again.
I was also responsible for the commercial for Adlens’ sunglasses called Sundials, and their brand video. In total my team created 5 original spots for Adlens in 6 months.