USING GENERATIVE AI TO SECURE A CLEAN ENERGY FUTURE FOR BOULDER COUNTY.
How do you create a campaign that can inspire people to go electric without being paternalistic or judgmental? Show them what it’s like when you’re living electric. At the forefront of the gen AI movement, the campaign introduced a utopian world full of bears wearing sunglasses — each with their own personality and way to ditch fossil fuels.
The Boulder Bears were everywhere: on TV, on the radio, on the bus. They made people smile, interacted with the community, and taught them all the ways living electric can improve the health of our families and the environment around us.
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Core experience:
PUBLIC HEALTH | ELECTRIFICATION | CHANGE CAMPAIGNS | GENERATIVE AI