A brand for the community.

REBRANDING THE BRIDGEPORT PUBLIC LIBRARY WASN’T FOR THE BOOKS, IT WAS FOR THE CITY.

With goals to modernize the library system, programs, and facilities across 5 branches and a performance space, the Bridgeport Public Library needed a new brand identity to re-engage the community with its offerings. No longer a house for dusty books, the Bridgeport Public Library wanted to communicate the wifi, podcast facilities, seminars, concerts, and learning opportunities that are featured at the branches for every resident to experience.

I created a dynamic visual identity, which is composed of 3 lines that create the initials “BPL.” Those three lines also create all of the iconography and graphics that pair with bright photography and a colorful palette. The rebrand is slated to fully launch in Fall 2025.

Core experience:
BRAND DEVELOPMENT | VISUAL IDENTITY | LOGO DESIGN | COMMUNITY ACTIVATION