Bridgeport Public Library

BRAND DEVELOPMENT
VISUAL IDENTITY
LOGO DESIGN
COMMUNITY ACTIVATION

With goals to modernize the library system, programs, and facilities across 5 branches and a performance space, the Bridgeport Public Library needed a new brand identity to re-engage the community with its offerings. No longer a house for dusty books, the Bridgeport Public Library wanted to communicate the wifi, podcast facilities, seminars, concerts, and learning opportunities that are featured at the branches for every resident to experience.

I created a dynamic visual identity, which is composed of 3 lines that created the initials BPL. Those three lines also create all of the iconography and graphics that pair with bright photography and a colorful palette.