Cleveland Clinic

BRAND REPOSITIONING
CAPITAL CAMPAIGN CREATIVE
HEALTHCARE

Cleveland Clinic began using the campaign titled The Power of Every One a few years ago, but found that their communications had lost the meaning of the phrase. I led my team to reinterpret The Power of Every One into a new campaign platform that positioned the medical center as a catalyst for new treatments that can save the lives of future generations. For each new advancement that Cleveland Clinic pioneers, countless people in the future are impacted.