The power of every one

HELPING CLEVELAND CLINIC CREATE BRAND CONCEPTS THAT SHOWED HOW THEY MOVE HEALTHCARE FORWARD.

Cleveland Clinic began using the campaign titled The Power of Every One a few years ago, but found that their communications had lost the meaning of the phrase. I led my team to reinterpret The Power of Every One into a new campaign platform that positioned the medical center as a catalyst for new treatments that can save the lives of future generations. For each new advancement that Cleveland Clinic pioneers, countless people in the future are impacted.

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Core experience:
BRAND REPOSITIONING | CAPITAL CAMPAIGN CREATIVE | HEALTHCARE