TELLING STORIES THAT ENERGIZED SUPPORT FOR CONQUER CANCER.
54 rounds of chemo, 25 rounds of radiation, 4 surgeries, and 1 clinical trial. That’s the journey of the late Mark Crafts, a valiant cancer fighter and avid cyclist whose tenacity mirrored that of Conquer Cancer, the ASCO Foundation.
“Cancer Mountain” was featured at the Portland Film Festival and is just one of the campaigns I shaped for Conquer Cancer.
“The Breakthrough” campaign framed the parallel stories of Brittany Sullivan and the doctor who saved her life. My original storyboards are shown below the video.
“When” is a campaign that took me to Orlando, FL to meet Dr. Nathalie McKenzie where we captured an oncologist’s determination to fight cancer for herself and her patients.
The last year of campaigns made a measurable impact for Conquer Cancer:
• 100%+ lift in brand searches
• 61% lift in site traffic
• 25% increase in average gift
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Core Experience:
BRAND AWARENESS | NONPROFIT FUNDRAISING | DIGITAL MARKETING | VIDEO DEVELOPMENT