Daniel Brown: Creative Director
MAKING UNFORGETTABLE BRAND EXPERIENCES WITH DISNEY VISA.
The Disney Visa Card is more than a credit card. It’s also a window to all things Disney. I have had the fortune of overseeing all marketing creative to acquire new Cardmembers and all loyalty marketing communications for Disney Visa for 17 years.
What you see here is the latest brand refresh, which brought vibrant colors, playful stripes, and just the right Disney “bounce.” Print, out-of-home, digital, email, and website design covered much of the work to establish a new visual identity and reimagined brand voice.
A cross-channel acquisition campaign was half the charge. The entire Cardmember marketing program also needed an overhaul, including seasonal direct mail, email templates, and onboarding materials for Disney Visa’s 4 million Cardmembers.
A brand redesign of this magnitude is a lesson in consistency, while providing enough spontaneity to illustrate that endless stories await.
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Core experiences:
FINANCIAL | ENTERTAINMENT | CARDMEMBER RETENTION | CARDMEMBER ACQUISITION | COLLATERAL