Daniel Brown: Creative Director
CAPTURING THE BRAVE WORK OF DOCTORS WITHOUT BORDERS AND ENERGIZING PEOPLE TO SHOW THEIR SUPPORT.
What’s unique about Doctors Without Borders is that they work where crises converge. When a natural disaster strikes, often an epidemic will wreak havoc in the days following. When a conflict rages in a developing country, malnutrition can plague the people who are trying to survive through the struggle.
Doctors Without Borders is non-partisan, un-biased, and unwavering in their ability to operate in places where few others will go. This campaign that my team and I developed for them was featured in pre-roll video placements, social media, and as a TV PSA for over two years. It was also a successful fundraiser when we developed a digital ad series based on the campaign with a 241% ROI in video for donor acquisition and a 33% interaction rate.
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Core experience:
BRAND AWARENESS | FUNDRAISING | DIGITAL ADVERTISING | TELEVISION PSAs