How to outsmart cancer

CREATING A SPOTLIGHT FOR ECOG-ACRIN CANCER RESEARCH GROUP AND THE PEOPLE WHO ARE THE BREAKTHROUGHS.

ECOG-ACRIN Cancer Research Group needed to amplify their work to encourage sustained support for their advancements in cancer care. The first video here is an impact video that was presented to donors and researchers at an annual conference and featured on their website to show off ECOG-ACRIN’s brand purpose on their homepage.

The second video was a partnership with their Cancer Research Advocacy Committee, where I was able to interview cancer survivors and how they are working with ECOG-ACRIN to make sure the patient voice is always loud and clear. The video was presented at the annual conference as a way to honor the work of patient advocates, their individualism, and how they represent a commitment to patient-centered research.

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Core experience:
HEALTHCARE | ONCOLOGY | BRAND AWARENESS | VIDEO DEVELOPMENT | CONFERENCE CONTENT