TAKING EVERYONE ON A JOURNEY TO A CLEAN ENERGY FUTURE.
Ava Community Energy is launching a system of EV charging stations around the Bay Area. I created the concept, theme, design, video built for directional out-of-home placements, direct mail, and a social content platform to introduce Ava to neighborhoods in many communities. This process began with intense market research and focus groups to gain a deep understanding of Bay Area EV drivers and their needs. The result is a campaign that helps engrain Ava in the communities they serve.
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Core experience:
CLEAN ENERGY | TRANSPORTATION | PRODUCT LAUNCH | BRAND DEVELOPMENT | OUT-OF-HOME
