Standing up to the affordable housing crisis

PROVIDING HABITAT NYC WITH A CLEAR IDENTITY, VISION, AND CASE FOR GIVING, SO NEW YORKERS CAN THRIVE.

Habitat NYC came to my team to develop their brand positioning and take over their fundraising campaign. We created the I Am Able umbrella campaign and brand video. The results were off the charts in the first year and Habitat NYC was finally able to differentiate themselves from the international organization to drive growth from core supporters that were invested in their mission.

The I Am Able campaign gained traction the moment it hit the market across channels, including:

• Acquisition direct mail
• Renewal direct mail
• Online display retargeting
• Paid social
• Paid search
• Events and social media video

The campaign provided growth for Habitat NYC’s annual fundraising efforts, including a 235% increase in direct mail acquisition response rates, a $125 average donation, and an online test campaign that gained 10 times the donations year over year.

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Core experience:
BRAND DEVELOPMENT | FUNDRAISING | DIGITAL MARKETING | DIRECT MAIL