Wish power saves wish kids

PROVING THE POWER OF WISHES AND DELIVERING THE IMPOSSIBLE TO BUILD SUPPORT FOR MAKE-A-WISH.

When I began working with Make-A-Wish, it was clear that the organization needed to change the perception that they provide dying wishes to kids with life-threatening illnesses. In reality, Make-A-Wish provides moments that have a real impact for kids who are fighting for their lives. The One Moment campaign was born.

After workshopping the messaging and building the concept, the television spot was developed and customized for all 62 local chapters as PSAs. The concept was extended to paid social, online display, native advertising, and radio spots, translating the campaign into Spanish and French to cover all North American markets. The campaign became a centerpiece of Make-A-Wish’s brand and was responsible for over two years of successful fundraising.

___

Core experience:
BRAND AWARENESS | FUNDRAISING | TELEVISION | RADIO | DIGITAL MARKETING