Making change for moms and babies

CREATING A MULTI-YEAR CAMPAIGN FOR MARCH OF DIMES THAT TURNED DIGiTAL INTO DOLLARS – AND MADE A DIFFERENCE.

The key ingredients that drove my creative strategy for the March of Dimes online advertising campaign were systematic testing, audience segmentation, and a consistent look at performance data.

The digital campaign has balanced goals of brand awareness, revenue generation, event signups, advocacy, and education. Using video, testable themes and stories, timely events, umbrella campaigns, various KPIs, and diverse online tactics across programmatic, native, sponsorships, and social media, the performance-based campaign has made strides in continuing the mission for healthy moms and strong babies.

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Core experience:
DIGITAL MARKETING | FUNDRAISING | BRAND AWARENESS | ADVOCACY | EVENT PROMOTION | PEER-TO-PEER