March of Dimes

DIGITAL MARKETING
FUNDRAISING
BRAND AWARENESS
ADVOCACY
EVENT PROMOTION
PEER-TO-PEER

What has driven the online advertising campaign I have helped spearhead for March of Dimes?

• Systematic testing
• Audience segmentation
• Data analytics

The digital campaign has balanced goals of brand awareness, revenue generation, event signups, advocacy, and education. Using video, testable themes and stories, timely events, umbrella campaigns, various KPIs, and diverse online tactics across programmatic, native, sponsorships, and social media, the performance-based campaign has made strides in continuing the mission for healthy moms and strong babies.

Promoting signups for March For Babies, we use targeting tactics to segment return walkers, team captains, and brand new participants. Every social channel has been used to their strengths, attracting new advocates, event attendees, podcast listeners, and donors.