Daniel Brown: Creative Director
USING VIRTUAL EVENTS, IN-PERSON EXPERIENCES, AND DIGITAL CHANNELS TO HELP PEOPLE WITH NEUROMUSCULAR DISEASES.
What do Kevin Hart, Charo, Hootie, and Sabrina the Teenage Witch all have in common? They all worked with us to bring attention to the Muscular Dystrophy Association (MDA), who used to be known for the Jerry Lewis Labor Day telethon that ran for 45 years and raised over $2 billion for the organization. I spearheaded creative for all of MDA's fundraising channels from 2018-2023. With each tentpole event or organizational milestone, we developed integrated campaigns that injected new energy into the program to acquire donors and motivate existing supporters to give again.
Two breakthrough campaigns: The Kevin Hart MDA Kids Telethon and the month-long fundraising celebration in September: MDA’s 30 Days of Strength, which kicked off with a stadium experience at a Philadelphia Phillies game on Labor Day weekend.
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Core experience:
NONPROFIT FUNDRAISING | SOCIAL VIDEO | EVENT MARKETING | PARTNERSHIPS | PEER-TO-PEER