On the corner of B2B and Pharma

USING TECH AND EDITORIAL CONTENT FOR B2B SUCCESS.

Medco/Express Scripts was looking to reach pharmaceutical benefits managers (PBMs) at enterprise companies for consideration when open enrollment decisions were being made. The strategy: position Medco as a thought leader in the healthcare industry and personalize the marketing outreach. Every touch point included the recipient’s name, including personalized web addresses which jumped off the page with every call-to-action.

The strategy worked and engaged enough PBMs to generate new enrollments and more companies to follow the pharmaceutical innovations of Medco.

___