Fundati

RETAIL BRAND DEVELOPMENT
VISUAL IDENTITY

Fundati means grounded in Latin. A burgeoning coffee shop in Lincoln, RI wanted a brand that captured the philosophy of balance that would represent the experience inside. The Fundati Coffee logo design is balanced. The letters are even, aligned, and symmetrical. The odd letter is the lowercase i, whose dot is balanced perfectly between the top of the T and the stem of the i.

A clean logo can require a partner to bring more personality to the brand. The elephant “stamp” was created to represent the brand mantra “grounded,” and also continue the theme of balance as she effortlessly holds a coffee mug on the end of her trunk.