Ollie

BRAND DEVELOPMENT
NAMING
DESIGN CONSULTING

Working with a startup is exciting. Working with a new pet food company that is looking to change the industry and the health of dogs across the country is downright thrilling. I worked with Ollie from the ground floor, when we didn’t know what to call the burgeoning company. Using tried and true branding exercises I was able to define the personality, promise and mission of the company, as well as guide them to naming the startup: Ollie. I developed a brand voice document, taglines, ad concepts, messaging for the packaging and strategic guidance on the website information architecture.