Daniel Brown: Creative Director
LAUNCHING GENERIC OMEPRAZOLE AND LIGHTENING THE DAY FOR PEOPLE WITH CHRONIC HEARTBURN.
The availability of generic Omeprazole meant savings for consumers. This television campaign, filmed outside the famed Grove Pharmacy in Montclair, NJ, presented a clear value proposition for people across the U.S.
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Core experience:
PHARMA | DTC | HEALTHCARE | TELEVISION | ONLINE