• My work
  • & my story
Daniel Brown

Daniel Brown: Creative Director

  • My work
  • & my story

Risk Management Society

CREATIVE STRATEGY
B2B
SOCIAL MEDIA
DIGITAL MARKETING
VIDEO TESTING

The Risk Management Society (RIMS) needed a digital campaign that would inspire risk professionals to join the association. As a pilot campaign, I identified potential value propositions that would be most likely to touch emotional triggers to get the audience to act. These two concepts represent the top two value propositions: the RIMS community that can act as a safety net for risk professionals who need help (“Risky Business”), and the career growth opportunities that a RIMS membership provides (“Build”).

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