Don't forget your parachute

GUIDING RISK MANAGEMENT PROFESSIONALS TO SOFT LANDINGS AND FUTURE SUCCESSES ON THEIR CAREER JOURNEYS.

The Risk & Insurance Management Society (RIMS) needed a digital campaign that would inspire risk professionals to join the association. As a pilot campaign, I identified potential value propositions that would be most likely to touch emotional triggers to get the audience to act. These two concepts represent the top two value propositions: the RIMS community that can act as a safety net for risk professionals who need help (“Risky Business”), and the career growth opportunities that a RIMS membership provides (“Build”).

___

Core experience:
CREATIVE STRATEGY | B2B | SOCIAL MEDIA | DIGITAL MARKETING | VIDEO TESTING