Daniel Brown: Creative Director
SHAKING UP SAN FRANCISCO TO BREAK UP WITH GAS.
Promoting clean energy is a priority for the city of San Francisco and we were asked to create a campaign that motivates homeowners to ditch gas appliances and switch to electric.
The campaign was engineered to:
Raise awareness about the benefits of switching from gas to electric
Educate about the harmful effects of gas appliances on the environment and in the home
Gas is like a toxic relationship. We made illustrations of unpleasant fuming gas characters and the pointed message: Break Up with Gas. We brought the characters to life in EV charging stations and social media and had significant reach:
• 2.3M impressions
• 15.1K clicks across a combination of highly targeted prospects
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Core experience:
BEHAVIOR CHANGE | CLIMATE ACTION | PUBLIC HEALTH | GOVERNMENT | OUT-OF-HOME | DIGITAL/SOCIAL