The most toxic relationship

SHAKING UP SAN FRANCISCO TO BREAK UP WITH GAS.

Promoting clean energy is a priority for the city of San Francisco and we were asked to create a campaign that motivated homeowners to ditch gas appliances and switch to electric. The campaign raised awareness about the benefits of switching and educated the public about the harmful effects of gas.

A toxic relationship. We made illustrations of unpleasant fuming gas characters and the pointed message: Break Up with Gas. We brought the characters to life in EV charging stations and social media, reaching 2.3M impressions and over 15,000 interactions.

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Core experience:
BEHAVIOR CHANGE | CLIMATE ACTION | PUBLIC HEALTH | GOVERNMENT | OUT-OF-HOME | DIGITAL/SOCIAL